Established to promote Indian Festivals and Ethos.
Established in 1994 and with a contract from GOI to publish a glossy premium magazine for distribution in V.I.P. lounge areas, the publication did well until 2017. Then two things happened - Covid and a change in the local government.During the Covid period our publication went from 38K+ copies to zero. Also, loss of government contract took away a major chunk of our revenue and made the publication financially unviable.
In November 2018, a new window of opportunity opened in the form of Shri Avinash Raina a philanthropist and art collector who agreed to fund the publication. However, like every other publication word-wide, we too suffered from falling readership and had to reinvent ourselves as a online-only version. Our last printed glossy premium magazine was published in September 2024.
In an effort to garner readership and get our new avatar going, our benefactor Shri Avinash Raina generously agreed to keep the online version free of cost to the reader.
In 2022, we added a video section where our reporters and non-reporters (via our reporters), could upload videos or send us links of their Youtube videos for publication and promotion on our website. Videos which languished on Youtube with poor viewership numbers, suddenly came alive here and happily garnered thousands of views.
And so, here we are today. We have tens of thousands of views for every online article or video. We not only managed to retain our reporters, we even added a few for States that were not represented. Our benefactor, the management and our team of reporters warmly thank you for your patronage.
